4 types of sentiment analysis available to marketers
Sentiment Analysis It also known as opinion mining or emotion AI, refers to the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online […]
What is Social Listening? Where can it be applied?
What is Social Listening? Social Listening is computing popularity of a brand or company by extracting information from social media channels, such as blogs, news platform, forums, social networking sites like Facebook, Instagram etc. This is the way to caliber success of social media marketing strategies used by a company or a brand. And also […]